Liquid Death x Halloween

All that stalking and slashing would make you thirsty, too.

This Liquid Death campaign draws inspiration from the brand’s unique ability to transform something as elemental as water into an experience that's both provocative and daring. For this concept, I integrated the iconic figure of Michael Myers—known for his chilling presence—as a nod to Liquid Death’s limited-edition Halloween flavors.

From the moment Michael steps into a local convenience store fresh from his latest misadventure, to his encounter with thirst-quenching flavors crafted for his dark persona (Psycho Cider, Grave Fruit and Cherry Obituary), the ad is designed to be both humorous and captivating. It plays on the unexpected, leaving audiences both amused and parched.